Carrefour
Corporate credo
Carrefour is the second largest retail group worldwide, behind America's Walmart and the market leader in Europe. By the end of 2009 the group and its franchise partners managed a combined network of 15,663 stores in almost 30 countries. Although it has no presence in the US, UK and Germany, Carrefour has significant interests throughout the rest of Europe, but has gradually cut back its presence in some Asian and Latin American markets. For several years, the group has been struggling to reignite growth in its biggest territory, France, which still accounts for just under half of all revenues.
The Carrefour group has one simple ambition:
making Carrefour the preferred retailer wherever it operates. Being the preferred retailer means having stores where customers are naturally drawn to shop, and to which they are loyal. It means having the trust of customers: trust in product quality, price and service. It means being able to satisfy and anticipate customer needs and giving customers the best special offers. It means respecting producers and the environment. It means earning customer preference through social commitment and action. It means making our staff proud to work for us. Being the preferred retailer means making customers want to visit, and keep visiting, our stores. It means making customers happy by making their lives easier. The strategy of the Carrefour group is aimed at achieving organic, sustained, profitable growth in excess of the broad market growth rate, and has three levers:
Transformation: increasing agility, execution quality and competitiveness Carrefour's success is based on the talent and motivation of its staff. To increase efficiency and competitiveness, and in order to improve as a retailer, the Carrefour group is about to transform itself. It will redesign its organisation, enhance synergies between sales and purchasing, and create new relationships between head offices, countries and stores. Sharing of knowledge and best practice will form the heart of this transformation process, which will be carried out by, and for the benefit of, our staff. Our employees' skills will be developed, and new careers will be offered to them, because as well as being the preferred retailer, we want to be the preferred employer.
The Carrefour group's geographical priorities
France is Carrefour's established home market and the group's main priority. The Group is taking the initiative to regain its leadership in France. The objective is to generate growth, firstly by developing its multi-format model, increasing convergence and giving fresh impetus to hard discount formats, and secondly by enhancing sales growth, price competitiveness and its price image.
The Carrefour group's second priority consists of Spain, Italy and Belgium which, together with France, make up Carrefour's "G4" countries. In these mature European countries, appropriate measures will be taken to maintain growth (Spain) or improve performance (Belgium and Italy).
Growth markets represent the Carrefour group's third priority. The Group will focus most of its development resources on countries with stronger growth potential. The Group's development in these regions will be based on various formats aimed at building the customer base (hypermarkets, cash and carry etc.).
Our values We share a dream: to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day.To achieve this dream, as we go about our business, we ensure that every day we are:
committed, caring and positive. These three values bring us closer to our customers and consumers and reflect our personality. We look for and find the best possible solutions for them every day.
Corporate credo
Carrefour is the second largest retail group worldwide, behind America's Walmart and the market leader in Europe. By the end of 2009 the group and its franchise partners managed a combined network of 15,663 stores in almost 30 countries. Although it has no presence in the US, UK and Germany, Carrefour has significant interests throughout the rest of Europe, but has gradually cut back its presence in some Asian and Latin American markets. For several years, the group has been struggling to reignite growth in its biggest territory, France, which still accounts for just under half of all revenues.
The Carrefour group has one simple ambition:
making Carrefour the preferred retailer wherever it operates. Being the preferred retailer means having stores where customers are naturally drawn to shop, and to which they are loyal. It means having the trust of customers: trust in product quality, price and service. It means being able to satisfy and anticipate customer needs and giving customers the best special offers. It means respecting producers and the environment. It means earning customer preference through social commitment and action. It means making our staff proud to work for us. Being the preferred retailer means making customers want to visit, and keep visiting, our stores. It means making customers happy by making their lives easier. The strategy of the Carrefour group is aimed at achieving organic, sustained, profitable growth in excess of the broad market growth rate, and has three levers:
- Client-oriented culture
- Transformation
- Innovation
Transformation: increasing agility, execution quality and competitiveness Carrefour's success is based on the talent and motivation of its staff. To increase efficiency and competitiveness, and in order to improve as a retailer, the Carrefour group is about to transform itself. It will redesign its organisation, enhance synergies between sales and purchasing, and create new relationships between head offices, countries and stores. Sharing of knowledge and best practice will form the heart of this transformation process, which will be carried out by, and for the benefit of, our staff. Our employees' skills will be developed, and new careers will be offered to them, because as well as being the preferred retailer, we want to be the preferred employer.
The Carrefour group's geographical priorities
France is Carrefour's established home market and the group's main priority. The Group is taking the initiative to regain its leadership in France. The objective is to generate growth, firstly by developing its multi-format model, increasing convergence and giving fresh impetus to hard discount formats, and secondly by enhancing sales growth, price competitiveness and its price image.
The Carrefour group's second priority consists of Spain, Italy and Belgium which, together with France, make up Carrefour's "G4" countries. In these mature European countries, appropriate measures will be taken to maintain growth (Spain) or improve performance (Belgium and Italy).
Growth markets represent the Carrefour group's third priority. The Group will focus most of its development resources on countries with stronger growth potential. The Group's development in these regions will be based on various formats aimed at building the customer base (hypermarkets, cash and carry etc.).
Our values We share a dream: to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day.To achieve this dream, as we go about our business, we ensure that every day we are:
committed, caring and positive. These three values bring us closer to our customers and consumers and reflect our personality. We look for and find the best possible solutions for them every day.